Krug was founded in 1843 by Joseph Krug, whose idea was to offer an outstanding and singular champagne every year, whatever the growing conditions had been. This he did by paying close attention to each individual plot of grapes as they grew, and by building up a library of wines to use in his eventual composition (here the jazz metaphor becomes clear – each wine is individual, based on the strengths, and the notes, of what he had to work with). With this approach he went beyond the usual champagne ‘vintage’ to create the fullest possible expression of champagne every year. Six generations of the Krug family have kept his vision going.
Jazz pianist Jacky Terrasson was named one of 30 artists who will change American culture in the next 30 years by The New York Times Magazine. He has said of the collaboration between himself and Krug: ‘Adding music to any great moment makes the experience more passionate. For me, Krug is an art.’ Previous to this event with Jacky, Krug created an app (search ‘Krug’ on the app store) containing playlists compiled by musicians it has partnered with. Each musician created music to match Krug’s six expressions, and Jacky’s is as follows:
Krug Grand Cuvée – Count Basie & orchestra & Duke Ellington, Corner Pocket
Krug Rosé – Jacky Terrasson, Dance
Krug 2003 – Keith Jarrett, Vision
Krug 2000 – Herbie Hancock, Butterfly
Krug Clos du Mesnil 2003 – Ravel, Concerto in G Major for Piano and Orchestra
Krug Clos d’Ambonnay 2000 – Billie Holiday, God Bless the Child
Krug and Jacky Terrasson are holding a worldwide tour this year, in Berlin, San Francisco, Milan, London, Tokyo and Hong Kong. At each destination of the tour, the food is provided by a chef from that country. In the case of London, it was Andrew Fairlie of the Gleneagles Hotel who made one course per champagne (six in total). They were served while Jacky played – sometimes solo, sometimes with his band – in that recording studio made famous by artists such as Queen and Amy Winehouse. One track was recorded live on the night and cut straight to vinyl.
For more on Krug, Jacky Terrasson, Andrew Fairlie and the world tour, visit krug.com
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