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Easter taste test

olive Easter Supermarket Awards 2021

The olive supermarket awards are here to make your life easier. We’ve selected the very best ready-made products to ensure a hassle-free Easter celebration

Looking for the best Easter eggs? Want to know which hot cross buns to buy? Check out the best supermarket Easter products to buy this year. From vegan Easter eggs to simnel cake, we’ve got it covered.

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* Prices correct at time of print


Best hot cross buns (click here for the results)

We chose the best supermarket buns in the following categories. For classic and vegan hot cross buns we wanted each fluffy bun to be filled with plump, juicy fruit and have a well-spiced flavour. For the alternative hot cross bun we wanted to see an exciting twist on the classic Easter bake.

  • Best classic hot cross bun
  • Best alternative hot cross bun
  • Best vegan hot cross bun

Best Easter eggs (click here for the results)

We chose the best supermarket Easter eggs in the following categories. Each egg had to impress with its flavour, texture and appearance. For dark chocolate we were after a good snap and glossy shine, while with milk we wanted a creamy mouthfeel and rounded flavour. Quality was key when it came to the white chocolate Easter eggs, and luxury eggs needed to wow in every aspect. The best vegan egg could have been rich and dark or creamy milk but we were after an egg that would impress as much as its non-vegan counterparts.

  • Best dark chocolate egg
  • Best milk chocolate egg
  • Best white chocolate egg
  • Best luxury chocolate egg
  • Best vegan egg

Best simnel cake

We wanted to see the best simnel cake, be it plain or decorated. We were after a moist, well-spiced sponge with juicy dried fruit.

Winner: Sainsbury’s Taste the Difference simnel cake (850g), £10, Sainsbury’s

This rich cake is packed with juicy fruit, including nice big chunks of glacé cherry and nicely but not overpoweringly spiced. The marzipan is sweet and well-balanced and the lattice design gives it a bit of extra flair.

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Highly commended: ASDA simnel cake bar (400g), £3.50, ASDA

What this small, undecorated loaf cake lacks in appearance, it makes up for in taste. Deep, dark and rich in flavour, it’s packed full of fruit for a super moist texture and the marzipan layer on top is thin, so doesn’t overpower.

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How we chose the winners

The olive team chose nine categories having researched which products you, our readers, would be most likely to buy this Easter. We invited all the big supermarkets to select the products they wanted to nominate (just one entry per category, so they had to choose carefully). Our expert panel of judges blind-tasted them, rating each on taste, texture and appearance. We then awarded winner and highly commended accolades to our favourites.

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Look out for these olive badges as a mark of excellence:

A pink logo with olive magazine taste test winner written on
A green logo with the words olive magazine taste test highly commended