Discover the best supermarket Easter eggs to buy this year, from vegan Easter eggs to luxury and white chocolate options.

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Discover the full results of the olive Easter Supermarket Awards 2024 here, including hot cross buns and Easter lunch centrepieces.

For more Easter inspiration, we've picked out the best Easter gifts for friends and family this year.


Best milk chocolate Easter egg

Winner: Sainsbury's Belgian Honeycomb Corn Crunch Giant Easter egg

olive Sains Taste the Difference Belgian Honeycomb Corn Crunch Egg

This unique egg stood out in testing. Designed to recreate the essence of a chocolate cornflake cake, the roasted corn pieces deliver a nostalgic toasty, nutty flavour with a hint of salt, all in creamy milk chocolate.

Available from:
Sainsbury's (£8)

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Best white chocolate Easter egg

Winner: Waitrose Hidden Truffles blonde chocolate Easter egg

  • Available from Waitrose (£12)
olive Waitrose blonde chocolate easter egg

An on-trend twist on classic white chocolate, this blonde chocolate egg delivers rich caramel flavour. Pieces of feuilletine and a hint of salt balance out the sweetness.

Available from:
Waitrose (£12)


Best dark chocolate Easter egg

Winner: M&S Collection Belgian 72% dark chocolate egg with pink Himalayan rock salt

olive M&S dark chocolate egg

This bitter dark chocolate has a generous addition of salt which comes through clearly – ideal for chic evening snacking and for those who don't have a super sweet tooth.

Available from:
Ocado (£12)

Runner up: Aldi Specially Selected Dark Ripple egg with rich coffee

  • Available from Aldi (£4.99)

This one might be divisive – the combination of dark chocolate and coffee gives a strong level of bitterness, but the coffee also adds crunch. Judges enjoyed the ripple design.


Best luxury chocolate Easter egg

Winner: M&S Collection Handcrafted Belgian milk chocolate nutty egg

olive M&S nutty egg

The combination of hazelnuts and pistachios instantly gives this egg a luxury feel. The creamy milk chocolate is rich and smooth and it has an attractive design for gifting.

Available from:
Ocado (£12)


Best vegan Easter egg

Winner: Sainsbury's Taste the Difference Free From extra thick rocky road egg

olive Taste the Difference Free From Extra Thick Rocky Road Egg (1) copy

Gluten-free and vegan, this egg means no one has to miss out this Easter. The thick chocolate channels rocky road flavours through fluffy marshmallows and crunchy biscuit pieces.

Available from:
Sainsbury's (£8)

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How we chose the winners

The olive team chose 12 categories having researched which products you, our readers, would be most likely to buy this Easter. We invited all the big supermarkets to select the products they wanted to nominate (just one entry per category, so they had to choose carefully). Our expert panel of judges blind-tasted them, rating each on taste, texture and appearance. We then awarded 'winner' and runner up accolades to our favourites.

Authors

Lucy RoxburghEcommerce and Reviews Editor

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