Olive Magazine
Fitz's Bar, The Principal London

Fitz’s, London WC1: bar review

Published: June 27, 2018 at 6:01 pm

Check out our bar review of Fitz's near Russell Square station including the best cocktails to order and where to eat nearby

Looking for hotel bars in London? Read our review of Fitz's, a bar nestled in The Principal London hotel


Fitz’s in a nutshell: A glamorous bar named after Charles Fitzroy Doll, the architect of The Principal London hotel where the bar is nestled.

Where is it? A 2-minute walk from Russell Square station.

What’s the vibe? Luxurious and glitzy, there’s nothing understated about Fitz’s. A striking glitter ball dominates the room while dark-wood panelled walls with dimly lit lights create cosy corners. Original stained glass windows and contemporary artwork bring together old and new in this intimate drinking den. Sink into one of the plush velvet sofas while live jazz plays on in the background.

A striking glitterball hangs from the ceiling at Fitz's Bar in London's Principal Hotel

What’s the drinks menu like? The cocktail menu (created by head of bars, Sean Fennelly, previously of Milk & Honey) is inspired by past and present Bloomsbury characters, from novelist Emile Zola to spy Noor Inayat Khan.

A martini glass sits against a dark background and filled with a cocktail, there is a garnish of lime
Credit: Jason Bailey

Which cocktails to order? Sweet, strong and slightly fruity, the Vesca Negroni, made with Ford’s gin, vermouth, strawberry, rosehip, aloe and coconut was highly sippable, and slightly lighter than a traditional negroni. Order the Four Queens if you like whisky – strong and smoky, fennel flower and honey gives it a slightly sweet edge. The spicy Golden Echo, made with pear brandy, Noix de la St Jean (a walnut liqueur), rum and ginger beer has extra nutty depth from toasted sesame and a citrus kick from lime.

A glass filled with a pink vesca negroni with a garnish of lime on top
Credit: Jason Bailey

Is there any food? Food is as much of a focus as the drinks. One-bite snacks of crisp croquettes filled with rich umami bone marrow are moreish nibbles as are salty hasselback potatoes topped with caviar and dill. If you’re looking for something lighter, go for lemon sole and crème fraîche tacos.

Where to go nearby for dinner: Head next door to Neptune, the seafood restaurant that has opened within the hotel, or hop on the tube, head three stops south and take your pick of Soho restaurants. Click here for the best places to eat in Soho

olive says… If you fancy an off-menu martini, ask head bartender Carey Hanlon to shake one for you.

Price: Cocktails start at £12.



Words by Ellie Edwards

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