olive Easter Supermarket Awards 2026 – results

Looking for the best Easter eggs? Want to know which hot cross buns to buy? Check out the best supermarket Easter products to buy this year. From vegan Easter eggs to simnel cake, we’ve got it covered.

olive Easter supermarket awards 2026

Best Easter dark chocolate egg

Winner: Tesco Finest Free From Seville Orange Dark Chocolate Egg

• Available from Tesco (£8.50)

A grown up Easter egg for dark chocolate fans. The chocolate is thin with a good snap and a clear orange flavour that isn't artificial or overpowering.

Best milk chocolate egg

Winner: Aldi Moser Roth Overloaded Millionaire Egg

• Available from Aldi (£8.49, in-store)

This egg is a winner for OTT indulgence. Instead of the traditional hollow large egg, this takes the form of a half-egg loaded with fillings: buttery shortbread, caramel and a thick chocolate outer shell. It is definitely on the sweet side, but that is not a surprise given the millionaire shortbread inspiration.

Best alternative flavoured egg

Winner: Waitrose No.1 Almond Croissant

• Available from Waitrose (£15)

This blonde chocolate croissant was a treat we kept going back to – it's highly moreish! Truly channeling the flavour of an almond croissant, it has been transformed into an Easter treat with rich blonde chocolate flavoured with almond extract and crunchy pieces of roasted almonds which help balance out the sweetness.

Best novelty chocolate shaped egg

Winner: LuLu Guinness Milk Chocolate Lips

• Available from Waitrose (£15)

Make a statement with these milk chocolate lips – a great Easter gift. The smooth single-origin milk chocolate is fruity and not too sweet so it will appeal to milk and dark chocolate fans.

Best chocolate bunny

Winner: Aldi Specially Selected Milk Chocolate Baby Bunny

• Available from Aldi (99p)

These petite chocolate bunnies make great Easter gifts or prizes for the end of an Easter egg hunt. Kids and adults alike will enjoy the creamy milk chocolate with a rich melt and satisfying snap.

Best traditional hot cross buns

Winner: Sainsbury's Taste the Difference Fruity Hot Cross Buns

• Available from Sainsbury's (£2)

You can't beat a classic hot cross bun. These have a glossy golden appearance for an attractive breakfast treat. Inside the fluffy buns is a generous amount of plump fruit with a hint of orange zest.

Best chocolate hot cross buns

Winner: Sainsbury's Taste the Difference Double Chocolate and Cherry Hot Cross Buns

• Available from Sainsbury's (£2)

These hot cross buns are fully loaded with sweet treats, perfect for an afternoon pick me up. There's a triple dried fruit hit with cherry, cranberries and candied peel, plus dark and white chocolate chips, all inside a plump chocolate bun.

Best alternative hot cross buns

Winner: Aldi Village Bakery Mighty Cheesy Hot Cross Buns

• Available from Aldi (£1.29, 4 pack)

These cheesy hot cross buns make a great savoury twist on this Easter classic. Slather with butter for a winning breakfast, or even serve alongside soup instead of a cheese toastie.

Best free from hot cross buns

Joint winner: Co-op Free From 4 Hot Cross Buns

• Available from Co-op (£2.25, in store)

A classic hot cross bun suitable for free from diets – it has a slightly drier texture, but would be good toasted.

Joint winner: Free From by ASDA Easter 4 Chocolate Orange Hot Cross Buns

• Available from Asda (£2.98)

Free from hot cross buns don't have to just be classic options. These gluten, egg and milk free hot cross buns are studded with chocolate chips and orange peel for a touch of extra sweetness.

Best Simnel cake

Winner: Waitrose No.1 Hand-Finished Simnel Cake

• Available from Waitrose (£15)

Not got time to bake your own simnel cake this year? This is our top pick for a supermarket simnel: squidgy and heavily spiced, with a good layer of marzipan in the middle and natural almond flavour from the toasted layer on top.

Best alternative Easter cake

Winner: Waitrose No.1 Millionaire's Panettone-Egg

• Available from Waitrose (£12.50)

If you or your Easter guests aren't a fan of simnel cake, this 'panettone-egg' is a worthy alternative centrepiece. Showing that panettone is not just for Christmas, this Easter version is swirled with caramel sauce and has chocolate chips throughout, with a rich dark chocolate topping.

The olive team chose 11 categories to test this Easter. We invited all the big supermarkets to select the products they wanted to nominate (just one entry per category, so they had to choose carefully). Our expert panel of judges blind-tasted them, rating each on taste, texture and appearance. All prices correct at time of print.