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World’s End Market, Kings Road: quick restaurant review

Once a ropey pub on the Kings Road, now a stylish dining space with market-fresh meat and fish. Read our quick review of World's End Market pub/restaurant in London.

New owners have transformed a once-ropey pub on the Kings Road into a brighter, friendlier dining space with market-fresh meat and fish as the focus: the open kitchen features a fishmongers-style display of shellfish. The menu at World’s End Market offers a huge choice; the separate burger menu offers six, including veggie mushroom & truffle (£9.50), and there are no less than eight raw fish starters, from scallop ceviche to sea bass tartare. On our visit it was still finding its feet, with sweet but unsure service, and we wouldn’t be surprised if the menu becomes more succinct in coming weeks.

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Bullseye: Tuna tartare, Moroccan eggplant and cumin mayonnaise is good value at £6.50.

Misfire: Is it a pub, is it a restaurant? The velvet curtain at the door says posh, the white-tiled walls and undressed wooden tables say relaxed.

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