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Powered by Pinot: Cono Sur celebrates Le Tour de France with a limited edition bottle

Celebrate Le Tour de France 2015 (starting July 4, 2015) with a limited edition bottle of Cono Sur Bicicleta, complete with bicycle bell. And remember to make our recipe for roast beef and radish salad with sake dressing to go with it!

We met up with the official wine sponsor for the Tour de France, Cono Sur, at Lee Valley Velopark to cycle around the Olympic track, talk wine, and find out how they’re celebrating the 102nd Tour de France.

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Cono Sur may not be an obvious choice of wine sponsor for the Tour de France, but take a look at the labels on their Bicicleta range and you’ll see the connection. Bikes play an important part in the upkeep of their vineyards in Chile – it’s the easiest way for workers to get around, and it makes less of an impact on the environment.

We tried the pinot noir, Cono Sur’s most famous wine (and one of the top selling pinot noirs in the UK), which is light and silky with hints of red cherry. We recommended drinking it with roast beef and radish salad with sake dressing, as the soft fruits and savoury finish is a good match.

To celebrate cycling and the upcoming Tour de France, Cono Sur has put 102,000 limited edition gold bicycle bells on bottles of pinot noir, merlot, sauvignon blanc and viognier Bicicleta wines, so you’ve a better chance of bagging one than a Willy Wonka golden ticket. 


The Tour de France starts on July 4, 2015. Pick up one of the 102,000 limited edition commemorative bottles with a Tour De France bicycle bell for £7.49 at selected supermarkets and independent stores.

Visit: conosur.com or facebook.com/conosurwinery


What to eat with Cono Sur’s Pinot Noir

Try our roast beef and radish salad with sake dressing


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